ROBORACE

HYPEFEST NEW YORK VIDEO

We produced, filmed, and created a recap video of the ACRONYM® x Roborace Robocar Remix event activation for UK-based tech company Roborace. The activation took place at the inaugural 2018 HYPEFEST event in Brooklyn, New York.

The video included an interview with designer Errolson Hugh, who in collaboration with Roborace, designed a livery and capsule collection for the event. These graphics were also incorporated into a fully immersive VR experience based around a vision of the emerging artificial-intelligence motorsport that simulated racing at high speed.

Previous
Previous

HPA TUNED IN PODCAST

Next
Next

ARTICLES BY US